Comments on: Authenticity on YouTube: Q and A http://collegecave.wordpress.com/2007/12/18/authenticity-on-youtube-q-and-a/ ORK the Caveman: timeless insights on branding & media for admissions & advancement Tue, 29 Jul 2008 20:45:31 +0000 http://wordpress.com/ hourly 1 By: Becky http://collegecave.wordpress.com/2007/12/18/authenticity-on-youtube-q-and-a/#comment-163 Becky Fri, 25 Apr 2008 04:39:06 +0000 http://collegecave.wordpress.com/2007/12/18/authenticity-on-youtube-q-and-a/#comment-163 You posted this on my birthday, which is ironic! its interesting how authenticity is defined...as im finding that many companies are having to change their advertising models accordingly with the presence of web 2.0. (now that im out of college and in the real world...) but on a separate note, in discussing scripted authenticity and unscripted inauthenticity, i think i think certain tv shows are comparable, such as reality and sitcom. often the reality is more staged because of the show being "put on" by 15 minute celebrities. On one hand, people crave the rawness of someone like them, but someone like them might have difficulty negotiating the authenticity aspect if they are unfamiliar with the media they are using...though is it any less authentic if someone puts on a face on camera? people who saw my videos first before meeting me in person have said that i am noticeably different. but not any less authentic. :) thank you for commenting on the video and vlogs, I enjoy the insight. You posted this on my birthday, which is ironic! its interesting how authenticity is defined…as im finding that many companies are having to change their advertising models accordingly with the presence of web 2.0. (now that im out of college and in the real world…)
but on a separate note, in discussing scripted authenticity and unscripted inauthenticity, i think i think certain tv shows are comparable, such as reality and sitcom. often the reality is more staged because of the show being “put on” by 15 minute celebrities. On one hand, people crave the rawness of someone like them, but someone like them might have difficulty negotiating the authenticity aspect if they are unfamiliar with the media they are using…though is it any less authentic if someone puts on a face on camera? people who saw my videos first before meeting me in person have said that i am noticeably different. but not any less authentic. :) thank you for commenting on the video and vlogs, I enjoy the insight.

]]> By: Chris Hoskin http://collegecave.wordpress.com/2007/12/18/authenticity-on-youtube-q-and-a/#comment-51 Chris Hoskin Tue, 18 Dec 2007 16:09:43 +0000 http://collegecave.wordpress.com/2007/12/18/authenticity-on-youtube-q-and-a/#comment-51 I think I agree with all your answers! IMHO it is interesting that there seems to be a desire for individuals and organisations to find the 'secret recipe', or 'secret sauce' to Authenticity (or Remarkability or Approachability for that matter). However I really think that there is no one-size that fits all. There is no one stop shop. Don't get me wrong this is a great conversation and debate - but ultimately each case will need to be taken on its own merit. For some of my clients it would be suicide to pitch in with off-the-cuff, warts-an-all content. That said, in the past highly produced, well rehearsed, slick communications (be it brand or campaign oriented) were a prerequisite. Today, contemporary consumption of marketing messages has changed to the extent that completely transparent initiatives can work very well - In the right place at the right time. But alas that doesn't mean it will work well for everyone. I do hope that makes sense! rgs from the UK Chris from rawstylus.wordpress.com I think I agree with all your answers!

IMHO it is interesting that there seems to be a desire for individuals and organisations to find the ’secret recipe’, or ’secret sauce’ to Authenticity (or Remarkability or Approachability for that matter).

However I really think that there is no one-size that fits all. There is no one stop shop.

Don’t get me wrong this is a great conversation and debate – but ultimately each case will need to be taken on its own merit.

For some of my clients it would be suicide to pitch in with off-the-cuff, warts-an-all content.

That said, in the past highly produced, well rehearsed, slick communications (be it brand or campaign oriented) were a prerequisite.

Today, contemporary consumption of marketing messages has changed to the extent that completely transparent initiatives can work very well – In the right place at the right time. But alas that doesn’t mean it will work well for everyone.

I do hope that makes sense! rgs from the UK

Chris from rawstylus.wordpress.com

]]>