Rhythm and contrast

Here’s a link to something fun for a former typesetter like me.

Helvetica Happy 50th excerpt 1.

The first one has a fun visual montage. The 2nd one talks about the importance of type to design and the emotional impact of such subtle designer’s choices. For me, the movie illustrates the relevance of a designers ethos in communicating to today’s young people. Our Millennials are the most media savvy generation ever; and yet they seem to have no awareness of the diabolical machinations behind the media efforts that shape their perceptions of reality. Fortunately, all the college admissions marketers that I know take their responsibility seriously… and try to deliver reality, not just an advertiser’s agenda, to their audience.

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