Doing different

Thanks to John Moore for another good year-end advice column on Brand Autopsy. My three favs:

 14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.

15. Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

Those three attitudes have been integral to my way of thinking and working since day one, and I think it’s why I still have the same college clients today that I had in 1985.

Happy New Year!

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