Posts Tagged ‘big green’

Hottest thing since coed dorms

October 30, 2007

Sierra says “Big Green” is “the hottest thing since coed dorms”. Eco-friendly campuses that integrate a commitment to sustainable living into campus life are attracting students. Millennials have the sense that “environmental problems, especially global warming, [are] the challenge of their generation”. Colleges that respond creatively to this groundswell of feeling are also noticing an admissions marketing benefit.

Key points:

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