Posts Tagged ‘sierra’

Hottest thing since coed dorms

October 30, 2007

Sierra says “Big Green” is “the hottest thing since coed dorms”. Eco-friendly campuses that integrate a commitment to sustainable living into campus life are attracting students. Millennials have the sense that “environmental problems, especially global warming, [are] the challenge of their generation”. Colleges that respond creatively to this groundswell of feeling are also noticing an admissions marketing benefit.

Key points:

Sierra’s Big Ten of Cool Schools

October 30, 2007

Sierra magazine, (yes, it’s printed on trees*) lists the top 10 “cool schools” — that teach ecological sustainability by precept AND example. #1 is Oberlin just up the road from me, which offers locally grown foods for 1/3 of its menu, a pioneering car-sharing program, subsidizing public transportation with student activity fees, half its electricity from green sources, and real-time data collection on dorm electrical usage… setting the stage for future conservation measures. Even commencement at Oberlin is now eco-friendly, with biodegradable utensils and programs on 100% recycled paper. It’s a start, eh? The rest of the Big 10 are Harvard, Warren Wilson College (Swannanoa, NC), U of California system, Duke, Middlebury (VT), Berea College (KY), Penn State, Tufts, and Carnegie Mellon.

I think it’s important to feature authentic, integral-to-campus-life elements of green coolness in all admissions marketing efforts. But if its not authentic and integral, wait for your campus to walk it before talking it.

*Nov/Dec 2007, p. 34